WEEK 6: Where am I and who are you?

The Design Process

The Rhetorical Triangle

LECTURE
Myra Thiessen - Where am I and who are you? Context and intent behind design

Designers need to define and understand their audience before the design process can be effective. The iterative design process allows all the elements to create progress and continuous improvement towards solutions, with multiple entry points for feedback and refinement of ideas.

Criticism and Critique
 
Critique is a necessary and informed review of the value of design, within the context of the specific outcomes.

‘Critical design aims to think ahead and challenge rules, assumptions and preconceptions. It is considered in opposition to affirmative design: design, which serves to keep things as they are rather than catalysing for change.

REFERENCES

• Goldsmith, E. (1979). Comprehensibility of illustration an analytical model. Information Design Journal, 1(3), 204–213.
• Grove, J. (2011). Netting jellyfish: a point of view on illustration research from the United States and Canada. Journal of Writing in Creative Practice, 4(3), 287–307.
• Male, A. (2007). Illustration: A Theoretical and Contextual Perspective. Ava Publishing.
• McCloud, S. (1994). Understanding comics. HarperCollins.
• Noble, I., & Bestley, R. (2005). Visual research: an introduction to research methodologies in graphic design. Lausanne: AVA.
• Rose, G. (2012). Visual methodologies: an introduction to research with visual materials. London: Sage.